Until recently, the main effort of Western entrepreneurs in China focused on getting low cost labor force. However, the latest prosperity of the country, along with increasing openness to the west, makes foreign brand manufacturers target Chinese consumers, while competing with local producers. There are several advantages of western products that Chinese (middle and high class) consumers have learned to appreciate. High quality, innovating marketing skills, quality assurance and brand strength are not underestimated anymore. Chinese consumers have great appreciation to western brands which symbolize status and prosperity, while consumers' taste is becoming more indulgent even outside the boundaries of the 4 major cities. Chinese brand-awareness is increasing rapidly. However, local consumers are still value-seekers, and this allocates a critical role to the localization of products and their pricings. Local consumers are still learning about the products and services they are buying, so they frequently change their purchasing decisions at the last minute. This holds both great potential for outsiders and some risks as well. If you intend to offer your products in local Asian markets you need to ensure your products are promoted effectively and that your message reaches your target audience. If you use the appropriate market penetration tactics, obtain an infrastructure that exploits both the advantages of domestic labor in China and the quality of your own products, you can market your products in China as well. We help you establish your marketing outline in China, whether you need a marketing plan, maintain a customer service center, or recruit and train local telemarketers.