Manufacturing & Importing

Enterprises seeking manufacturing opportunities in China must first gather accurate information and establish business relations in order to evaluate potential costs, production capabilities and find credible associates. Though this task is relatively simple in your domestic environment, it can be difficult or expensive in China's case. It is not simple because languages and cultures are so different in the context of China compared to leading Western countries. Different negotiation mentalities, lack of appropriate thoroughness in China and misleading skills also make it difficult to evaluate whether the people you are about to make business with are really what they say they are. If you are personally there, or have someone in China that represents your interests, gathers accurate information, communicates with local businesses on a daily basis, constituting your eyes and ears – then things get simpler. They also get cheaper. We can both scout and train your local employees which work from our offices, under our supervision and speak both Chinese and English.

Personal assistants at your disposal:

Our clients enjoy a local assistant in China, with a professional business/technology education and English communication skills. Your personal assistant communicates with your staff on a continuous basis, conducts all the research you need in Chinese, schedule meetings and examine business ventures for you. You will be surprised how much money and time this can save for your business. Our employees work five and a half days a week, 9 hours a day, enjoy appropriate salaries, which are still extremely low by western criteria. We do the scouting of talents for you, supply an office and legal infrastructure so that your initial steps in China are both productive, fast and easily maintained, while keeping costs to their minimum. We also supply your assistants the proper leads that fit your business targets.

Promoting your products:

Until recently, the main effort of Western entrepreneurs in China focused on getting low cost labor force. However, the latest prosperity of the country, along with increasing openness to the west, makes foreign brand manufacturers target Chinese consumers, while competing with local producers. There are several advantages of western products that Chinese (middle and high class) consumers have learned to appreciate. High quality, innovating marketing skills, quality assurance and brand strength are not underestimated anymore. Chinese consumers have great appreciation to western brands which symbolize status and prosperity, while consumers' taste is becoming more indulgent even outside the boundaries of the 4 major cities. Chinese brand-awareness is increasing rapidly. However, local consumers are still value-seekers, and this allocates a critical role to the localization of products and their pricings. Local consumers are still learning about the products and services they are buying, so they frequently change their purchasing decisions at the last minute. This holds both great potential for outsiders and some risks as well. If you intend to offer your products in local Asian markets you need to ensure your products are promoted effectively and that your message reaches your target audience. If you use the appropriate market penetration tactics, obtain an infrastructure that exploits both the advantages of domestic labor in China and the quality of your own products, you can market your products in China as well. We help you establish your marketing outline in China, whether you need a marketing plan, maintain a customer service center, or recruit and train local telemarketers.

Website construction & IT services:

We offer IT services in very competitive prices. We construct top-end websites which allow E-commerce services for Chinese customers. Your website will be culturally appropriate to Chinese audience and publishing restrictions, whether it needs translation services, promotion on Baidu or appropriate web hosting. The last task should not be undervalued (many websites are not approachable or constantly blocked by the government without you being informed, but at the same time you can explore them freely from the U.S. or Europe). We make sure these troubles don’t meet to your website and that it both reaches target audience and maintained online.

Legal Services:

Whether you wish to open a representative office, establish business relations, find an accountant or sign contracts with local entrepreneurs, we help you with all the legal procedures of opening an office in China and establish business agreements. Legal procedures in China can become complicated and exhausting if you don't know the right shortcuts. Regulatory matters, licensing and legal restrictions cost a lot of time and money if they are not handled carefully. Glikson spares you the unnecessary Trans-Pacific voyages by providing you with comprehensive legal services.

Translation Services

Any company which aims to enter an Asian market must be localized in terms of language and business culture. Our in-house translators provide a great translation platform. They provide accurate translations which are both faithful to the original text and overcome cultural differences.

Summing Up

China is at a turning point, and practices once good enough to support a market entry strategy no longer assure success. Whether your company views China as a manufacturing base, an attractive market, or both, an effective execution will be necessary to succeed in your business ventures. Glikson provides businesses with a top-end infrastructure that jump starts their operations in China.

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